Facebook’s free ride is finally over

As Facebook announce plans to filter out unpaid promotional posts, small business owners are left wondering how on earth they’re going to generate free traffic in the future.

The power of social networks

At Riff Raff, we leverage social networks like Facebook and Twitter for our clients all the time, taking advantage of their incredible reach to carry marketing messages and drive huge volumes of traffic, but it's not often that we get around to wielding their immense power for our own objectives.

Gowalla checkin API for developers

The cupboard-dwelling nerd in me was genuinely excited to read about location-based social networking platform Gowalla making their checkin API available to third party developers using OAuth.

I found this particularly encouraging, since it significantly increases Gowalla's chances of gaining traction in the market, given Facebook's plans to add location-based services to its feature-set a couple of months ago. This is extremely important, if we are to avoid the space being monopolised by a single leviathan platform.