Tuesday, 28 September 2010

The power of social networks

At Riff Raff, we leverage social networks like Facebook and Twitter for our clients all the time, taking advantage of their incredible reach to carry marketing messages and drive huge volumes of traffic, but it's not often that we get around to wielding their immense power for our own objectives.



Yesterday, a band of decent, conscientious people (you know who you are) shared and re-tweeted my blog post, generating a huge amount of traffic in a very short space of time (almost 2000 cumulative hits within only a few hours).

Spriing rip-off removed


The guilty party have since responded and removed our artwork from their website. For me, it's testament to the incredible speed with which emotive messages (in this case outrage) can be carried across the world via Social Networks. These are exciting times.

Thanks again for your support.

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